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A Jeep Liberty print ad breaking this month is the first work from the revamped PentaMark Worldwide, the BBDO unit that won DaimlerChrysler’s consolidated $2 billion advertising account in November.
Television spots for the Liberty, a new model that replaces the Cherokee, will break in late June under the themeline, “The next great Jeep idea,” along with the longtime Jeep tagline, “Jeep. There’s only one.”
Marketing for the Liberty has so far focused heavily on the Internet, said Tom Marinelli, vice president of Chrysler/Jeep division global brand center at DaimlerChrysler.
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