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DALLAS Shell Lubricants’ Pennzoil Motor Oil and Quaker State Motor Oil are preparing to launch a review for their media businesses.
Pennzoil and Quaker State spent an estimated $30 million and $15 million respectively on ads last year, per CMR.
Steve Hanson svp, motor oil brand marketing at Shell, confirmed that Roth Associates in New York has been hired to oversee the search, and said the winning agency will handle media buying for both brands.
Media planning could also move to the shop winning the review, but the process will primarily focus on buying, Hanson said.
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