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NEW YORK The Commonwealth of Pennsylvania launched two nationwide reviews yesterday aimed at consolidating its $10 million creative account and $20 million media planning and buying, now handled by less than a dozen agencies.
In play is one of three major ad service contracts doled out by the state. Currently held by the Neiman Group in Harrisburg, Pa., the contract encompasses a number of state departments—including health, transportation, agriculture and public welfare—and is due to expire in July 2005.
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