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NEW YORK Pedone & Partners is set to steer consumers to The Mills Corporation’s shopping malls across the U.S. via two campaigns backed by $10 million.
The campaigns, one for Mills’ Landmark and one for 21st Century properties, are the first work from the New York shop, which won the account in September. For the former sites, “shoppertainment centers” that offer Medievel Times restaurants and ESPN Zone skate parks, the agency crafted its “Where shopping lives” campaign.
“If
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