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Pearle Vision is poised to move its $40 million marketing account to Stern Advertising in Cleveland, company officials said.
Larry Pollock, president of Pearle’s parent company, Cole National, confirmed the move, saying he expected a contract to be finalized this week. Stern will handle creative duties on the account and will manage media through its partner in the Omnicom Group, Pollock said. That is expected to be OMD.
Officials at incumbent agency Barkley Evergreen & Partners in Kansas City were notified late last week that the account would be moving.
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