Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After a four-month review, the National Peanut Board has assigned its domestic advertising duties to Ogilvy & Mather.
Nearly 100 agencies respondedto the the Atlanta-based Peanut Board’s request for proposals earlier this year. What was originally trumpeted as a $12 million account was later reduced to an estimated$3 million. Media funding will come from a set-aside from each year’s peanut harvest.
The two finalists were Ogilvy in Atlanta, which pitched with local minority shop Anderson Communications, and Mithoff Burton & Partners in El Paso, Texas.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in