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The NBC Television Network has quietly begun contacting agencies about its media buying account in an effort to cut costs, sources said.
Last year, the top-rated network spent $120 million on measured media, and it spent more than $100 million through August 2001, per CMR. That figure does not include NBC promos running on the network.
The account is currently split between BCom3’s MediaVest and independent Horizon Media, which handles media buying for the network’s radio ac count.
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