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CDW Computer Centers of Vernon Hills, Ill., has placed its multimillion dollar advertising account with Donino, White & Partners here.
The hiring of the agency is part of a massive advertising, marketing and public relations effort bent on increasing the firm’s brand awareness over the next 18 months. CDW said it plans to spend $85 million on those programs. How much will flow through Donino, according to a client official, has yet to be determined, though the shop will share media-buying chores with CDW.
CDW is an authorized direct marketer for Compaq, IBM, Microsoft and Toshiba.
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