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Ericsson Introduces Mobile Internet Advertiser for Web Services
DALLAS–While typing up a business letter on your PC, a cartoon airplane suddenly appears and flies around the screen. When you click on it, last-minute ticket deals on your preferred airline appear.
That is just one of several prototype ads developed by Omnicom’s Targetbase in Irving, Texas, using a new technology called Mobile Internet Advertiser (MIA) developed by Ericsson Cellular Network. MIA software delivers ads via the Internet. Placed on a computer’s hard drive, the spots are presented at set intervals.
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