NEW YORK Paul Kaza Associates has won the advertising account of the Warren County (N.Y.) Tourism Department following a review that included four undisclosed finalists, the agency said.
The $1-1.5 million account includes research, creative and media duties, interactive design and public relations. The Warren County board of supervisors cited PKA's 12-year relationship with Vermont Tourism as a factor in their decision.
"The Lake George region of the Adirondacks has a tremendous heritage as a four-season getaway," said agency president and creative director Paul Kaza. "We want to communicate key messages about the area's compelling physical beauty as well as the great variety of experiences available to the day-tripper or the weeklong vacationer."
The first work from the independent shop in South Burlington, Vt., agency will appear in advance of the winter season and is expected to include broadcast, interactive and print ads.