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LOS ANGELES Patriot Communications, a provider of telecommunication services for marketing programs, has formed a new division to specialize in customer relationship marketing, the company said.
The unit, Patriot Marketing Group, will focus on developing loyalty, frequency and continuity efforts, including sweepstakes, contests, couponing and gift-with-purchase programs.
Patriot is owned by Western International Media founder Dennis Holt.
In a statement, Holt described the formation of the marketing group as “a logical extension to the technology-driven capabilities that we currently offer clients.”
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