Scheyer/SF has added new product development and marketing specialist Jerry Patrick as partner and director of strategy and positioning. Patrick previously served as president of Wernar International, a San Francisco-based research company.
"[Patrick] will help us refocus the agency to specialize in new products and services, something usually not found at a smaller shop," said agency president and creative director Dennis Scheyer.
Patrick's arrival will also allow the shop "to truly become a full-service agency," Scheyer said. With six full-time staffers, the shop works with freelance contractors on most accounts. Its clients include Intuit, Infospace, Fog City Leather and the Film Institute of Northern California. --Jane Irene Kelly