Patent Wars Strike Online Audience Measurement Field

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Many tech companies have been thwarted by the vagueness of U.S. patent laws, which are issued not only for specific technologies, but also for general ways of doing business. If competitors can’t innovate, some companies will simply litigate.

Now, technology providers’ misery has company in the competitive field of Internet audience measurement. Jupiter Media Metrix was awarded a patent in September 2000 describing a process for tracking Web users via software agents installed locally on PCs.

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