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NEW YORK Passion about a big idea, gut instincts and risk taking all fueled the development of successful campaigns for Travelocity.com, Philips Norelco, Pontiac and Johnson & Johnson, marketing executives from those companies said today during an Advertising Week forum.
Teamwork within the firms and across their agency rosters also was essential, the marketers said during the 90-minute event, which took place at the McGraw-Hill building in midtown Manhattan.
Each executive showed executions from the various campaigns and answered questions from moderators Wenda Harris Millard of Yahoo and DDB chairman and chief creative officer Bob Scarpelli.
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