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Clarke Goward Unveils Broadcast Effort For Papa Gino’s, Eschews Spokespeople
BOSTON–Clarke Goward here has launched a television and radio campaign for Papa Gino’s employing the tagline, “A passion for pizza.” The ads position the chain’s 200 restaurants as fun, family-oriented eateries.
A 30-second television spot, the agency’s first for the client since it won the account in May, features a young Papa Gino’s pizza maker wowing a crowd of hungry onlookers. The spectators become so breathless, they literally fog up the salad guard.
Four humorous 60-second radio spots feature offbeat characters, including a gypsy fortune teller, a bogus “Love Line” talk show host and a National Public Radio-style broadcaster.
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