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NEW YORK-The agreement by True North Communications to acquire Bozell, Jacobs, Kenyon & Eckhardt for approximately $440 million creates an opportunity on the creative portion of the estimated $250 million Mazda Motor of America account, which TN’s Foote, Cone & Belding agreed to resign as a condition of the deal.
Richard Beattie, a former Ford Motor Co. executive who is currently chief executive officer of Mazda, is exploring options including conducting an agency review that would involve current Ford roster shops J.
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