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Rockett Burkhead & Winslow, which has worked with the Special Olympics World Summer Games since 1996, received a nice surprise this year.
The Raleigh, N.C., agency created a positioning and a themeline for the event: “It’s all about attitude.” The line was picked up and used in the song for the opening ceremonies.
It also gained prominent placement when ABC TV ran a highlights show of the opening.
“It’s not often that we see our graphics and positioning line put on a 40-foot banner,” said agency co-chairman Scott Burkhead.
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