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With the ban in Britain, one less avenue for creative tobacco work
When tobacco marketing was virtually eliminated in Britain in February, the country’s mainstream media eulogized a sector that had produced some of the most iconic work in U.K. advertising of the past 30 years. Collett Dickenson Pearce put packs of Benson & Hedges in bizarre but artful situations in posterlike print. Then came Silk Cut’s beautifully photographed images of cut purple silk, often featured in surreal scenarios without a cigarette in sight, out of Saatchi & Saatchi and later M&C Saatchi.
“In the U.K.
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