party loyalty

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The Labour Party’s Tony Blair has swept the U.K. elections to remain prime minister. But could the lowest voter turnout there since 1918 partly be the fault of the little-known Freedom Party?

Possibly, if the Brits heeded its message, which is to do “What you want. When you want.”

The fictitious party first reared its head in the U.S. last fall, but has now made it to the U.K. Ads from R&R Partners for the Las Vegas Convention & Visitors Authority featured a character named Brock Wilder who urged people to join the “party” in Las Vegas.



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