Partners & Simons Tames Wildfire Comm.

BOSTON – Partners & Simons here changes tack in its latest print campaign for Wildfire Communications, eschewing cute visuals for a more serious, text-based approach targeting large phone companies.
Ads showcase various carriers that have successfully partnered with the Lexington, Mass.-based client, which provides cutting-edge telecommunications technology.
“Pacific Bell Wireless casts Wildfire in starring role. Subscribers give two thumbs up,” one ad begins. Copy goes on to explain that “Wildfire can place, receive and screen calls, manage messages and quickly route calls to users at any number.”
Ads close with a toll-free phone number and the client’s Web address (www.wildfire.com).
The effort will run through September in mainly wireless technology publications in the U.S.