Buy Helps Boston Shop Strengthen Its Interactive Capabilities
BOSTON--Partners & Simons has bolstered its interactive and design capabilities with the acquisition last week of Eymer Design.
The two companies, already located in the Boston Design Center on the city's waterfront, will combine operations within Partners & Simons' existing space.
Eymer president Doug Eymer becomes a creative director at Partners & Simons, with a primary focus on overseeing interactive projects. Eymer's 11 employees are expected to make the move. Terms of the deal were not disclosed.
"This is based on the belief that new media and interactive are going to become a bigger and bigger part of our business mix," said Partners & Simons president Tom Simons. "We've been operating in the new-media world for some time, but the scale and additional infrastructure that we wanted would have taken a very long time to build, if we were able to build it on our own."
The two shops have collaborated for several clients, including Blue Cross & Blue Shield of Massachusetts and Britannica.com.
"I think you'll see a lot more of these" kinds of deals with smaller agencies and niche players, said Bill Montbleau, an industry consultant in Burlington, Mass. "In [these] full employment days, it's almost easier to acquire an 11-person design shop than to find three people to hire." The added capabilities increase Partners & Simons' chances of winning new business as the agency goes up against larger agencies, Montbleau added.
The combined agency will have approximately 50 employees. With the acquisition, Partners & Simons should see a 15-20 percent increase in revenue, said Simons.
Eymer specializes in Web design, CD-ROMs, annual reports and digital identity systems for clients that include Lotus Development, Hasbro and Sapient. Partners & Simons' clients include Blue Cross & Blue Shield of Massachusetts, H.P. Hood, BJ's Whole-sale Club, Boston Gas and Domania.com, for the most part creating traditional broadcast and print campaigns. K