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BOSTON Partners + Simons said it has been hired as lead agency by the Holmes Group to promote the client’s well-known Crock-Pot brand cookers and other products.
In addition to a Crock-Pot campaign, P+S, an independent agency here, will help relaunch Holmes’ Seal-a-Meal line of vacuum-sealed containers.
Milford, Mass.-based Holmes spent about $3 million on ads last year, per TNS Media Intelligence/CMR.
“We believe there is a strong potential for growth in this category,” said Larry Kahn, marketing manager for the Seal-a-Meal brand.
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