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Along with its regional food specialities, the South is famous for its hospitality, a fact which two agencies plan to capitalize on in the formation of a new joint venture.
The Baker Agency and Positive Design Concepts, both in Dallas, have launched Southern Hospitality Group to exclusively serve the restaurant and hospitality industries under a single banner.
Baker, a marketing and promotional agency, had previously teamed with architectural and interior design firm Positive Design on a project basis.
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