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Software Firm Taps Pair for Greater Reach
BOSTON–Partners & Simons, working in tandem with Carat Freeman, is breaking a $2-4 million trade campaign for InstallShield Software Corp.
The first ads announce a major upgrade to Installshield, which installs and interfaces applications on Windows platforms. After that, Partners & Simons hopes to broaden the advertising message of the Schaumburg, Ill.-based software developer to include corporate IT managers and software professionals.
“It’s a far bigger market that’s far more general and broad,” said Partners & Simons principal Gib Trub.
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