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SFX Live gives advertisers a peek at its national audience in its first-ever ad campaign.
The subsidiary of concert venue owner SFX Entertainment, New York, began its first round of advertising on July 13 with a print ad tagged, “Reach your target audience where they really live.”
SFX Live gives advertisers the chance to promote products via signs, ticket advertisements and on-site commercials at SFX-owned concert halls, arenas and amphitheaters.
The ad, created by Grey Entertainment, has a horizontal row of blue-washed photos taken at concerts around the U.S.
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