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WASHINGTON As pressure builds to limit the amount of junk food advertised to kids, the Ad Council today launches a public service campaign that encourages parents to closely monitor how much time their children spend in front of the TV.
Two spots by Interpublic Group’s McCann Erickson in New York use humor to show how parents can control what their children watch. In one spot, “Boss of Mob,” a mother kindly speaks to three gangsters seated in her living room who represent violent content on TV and tells them she will have to block them out.
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