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It’s a staggering statistic: Three out of five Hispanic girls get pregnant at least once by age 20, according to the National Campaign to Prevent Teen Pregnancy. (Two out of five girls overall get pregnant by age 20.)
How do we address this delicate issue? The NCPTP, based in Washington, has teamed with The Bravo Group in New York and Time Inc.’s People en Español to tar get the parents, not the teens, with two pro bono print ads.
This is the first campaign the nonprofit has created solely in Spanish.
“We knew we wanted to create something for the Hispanic commun ity,” said NCPTP media program associate Rochelle Tafolla.
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