Paramount Pictures, DreamWorks SKG and Walt Disney Studios were the top winners at The Hollywood Reporter's 28th Annual Key Art Awards, the international show that honors excellence in movie marketing.
Paramount and design team PYRO picked up the Print Best of Show award for the drama poster promoting The Truman Show. DreamWorks garnered the Audio/Visual Best of Show for its drama trailer for Saving Private Ryan.
Walt Disney Studios received the most awards, four, for creative ad work on such films as A Bug's Life, Armageddon and The Water Boy.
Anthony Goldschmidt, creative executive and founder of Intralink Film Graphic Design, was honored with the Key Art Lifetime Achievement Award. Intralink, founded 20 years ago, was a pioneer in the industry by being the first company to combine print and audio/visual creative in one facility. Goldschmidt has created campaigns for such films as Independence Day, Twister, Ransom, the Star Wars trilogy, Casino, Blade Runner and E.T.
Comedian and feature film, TV and stage actor Paul Rodriguez hosted the awards, which had over 1,000 attendees.
Other first-place winners included Columbia TriStar for The Mask of Zorro and the 20th anniversary rerelease of Midnight Express; Sony Pictures Entertainment for Godzilla; New Line Cinema for Pleasantville; Intralink Film Graphic Design for Psycho; Matsuno Design Group for Prince of Egypt; and Buena Vista Home Entertainment for Simba's Pride.
The ceremony was held June 18 at the Beverly Hilton Hotel in Beverly Hills, Calif.