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Parade of Shoes tapped Kansas City, Mo., shop Barkley Evergreen & Partners as its advertising and marketing agency of record after a six-week review.
BE&P bested Valentine-Radford, also in Kansas City, for the business. The agency will handle creative and media advertising duties, and create in-store point-of-purchase materials and a marketing database for the Topeka, Kan.-based retailer. The shop will also handle public relations for new store openings, said Bill Fromm, BE&P’s chief executive officer.
“They were looking for a marketing partner that could help them will all aspects of their business,” Fromm said.
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