Ten weeks after joining retail chain Papa Murphy's Pizza, Rob Elliott has handed the $15-20 million account to Los Angeles shop davidandgoliath without a review.
Elliot, the company's executive vice president of marketing, said he "really liked" the work created by Grey's San Francisco office, which had the account for about a year. But he said he fondly recalled working with davidandgoliath principal David Angelo about seven years ago when Elliot was vp of marketing for the pizza chain Little Caesars and Angelo was a creative at that company's agency, Cliff Freeman and Partners in New York.
"We know David's work, and we really like it," said Elliot, who started his new post in May. "We need a campaign that explains the benefits of our 'take-and-bake' concept."
The 21-year-old Vancouver, Wash., company runs about 760 franchised locations where customers can purchase pre-made pizzas to cook at home.
Elliot said he expects new TV work to break as early as Sept. 1. The tagline developed by Grey, "We make it fresh. You bake it hot," will be dropped.
"We really consider it an honor to be asked to work on an account like this" said Angelo. "I have always had a great relationship with Rob. This is something we're really excited about."
Angelo's partner, Skip Sullivan, noted that the shop's staff has a "ton of food experience." For example, director of account planning Ruth Amir formerly worked on Taco Bell at TBWA\Chiat\Day. Davidandgoliath also handles the Outback Steak house account.