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NEW YORK Panasonic will get an earlier than usual start on its ad campaign when it rolls out a $50 million “Fascinating people, fascinating products” effort this week.
Encouraged by the strength of its new product offerings, the consumer electronics giant is hoping to grab some sales during the “moms, dads and grads” season. “It’s a little different from what we’ve done in the past. We’re starting the campaign in the spring and reprising it in the fall,” said Gene Kelsey, vice president of brand strategy at Panasonic in Secaucus, N.J.
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