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NEW YORK StrawberryFrog has won Panasonic’s estimated $75 million pan-European advertising business, according to sources.
The independently owned agency will handle the assignment out of its office in Amsterdam, the Netherlands.
StrawberryFrog won the assignment after a review involving several international shops. That contest began at the end of the summer, and the other contenders could not immediately be determined.
Additional international markets may be included, but the work will center on Europe, sources said.
The shop is a new addition to the client’s roster, tasked with developing campaigns for Panasonic’s Viera line of LCD plasma televisions and its Lumix line of digital cameras.
StrawberryFrog
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