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LOS ANGELES Susie Thomas has been named senior vice president and director of research and insights at Palisades MediaGroup, according to Roger Schaffner, chairman and CEO.
Thomas, 35, was previously at Omnicom Group’s Ignition/OMD here. Prior to OMD, she served as media research supervisor and analyst at DDB/Optimum Media, Chicago, and worked as a media research analyst at Nielsen Media Research.
Schaffner said Thomas would oversee the Santa Monica, Calif.-based media agency’s primary and secondary research and develop proprietary research tools.
“She
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