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Captivate Seeks to Place Ad-Supported Video Monitors in Elevators
BOSTON–If Michael DiFranza and Todd Newville achieve their goal, passengers on high-rise elevators will never have to stare uncomfortably at their shoes or the floor numbers again.
The two have launched Captivate Network, a Westford, Mass.-based company that installs flat-panel screens in elevators of office buildings and hotels to deliver ad-supported news, weather, entertainment, stock market and traffic information from various online sources.
Captivate expects to place screens in about 50 high-rises this year in Boston, New York, Chicago and Stamford, Conn.
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