Paid Search Fuels Online Ad Recovery

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Online advertising revenue is expected to rise 10 percent to $6.3 billion this year, according to the latest projections from Jupiter Research.

That growth will be fueled in part by the proliferation of paid-search advertising sales, which Jupiter predicts will skyrocket 50 percent to $1.6 billion in 2003.

The figures were released at Jupiter’s online advertising forum in New York this morning.

“At the risk of stating the obvious, search is hot,” said Gary Stein, an analyst at Jupiter Research, a division of New York-based Jupitermedia Corporation.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in