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BOSTON A second managing partner will leave Havas’ Arnold here following the departure of the estimated $400 million Volkswagen of America account, which had been the agency’s largest piece of business.
Arnold has confirmed that managing partner and executive creative director Alan Pafenbach is set to exit by year’s end.
An 18-year veteran of Boston-based Arnold, Pafenbach, along with chief creative officer Ron Lawner and current Modernista! partner Lance Jensen, are credited with piloting the trendsetting “Drivers wanted” campaign for Volkswagen beginning in 1995, when the agency won the VW account.
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