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Just four months into its relationship with J. Walter Thompson Chicago, Pactiv Corp. moved its $10-12 million Hefty brand account to Campbell Mithun Esty.
Company representative Lisa Foss confirmed the shift, saying John Schwab, who was recently named vice president, general manager of consumer products at the Lake Forest, Ill., client, has a long-standing relationship with the Minneapolis shop. “We hadn’t started working with [JWT] in earnest,” Foss said of the sudden shift.
CME officials also confirmed the win, but would not elaborate on the shift.
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