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Cramer-Krasselt Is the Choice of New York Dairy, Florida Utility
By Vincent Coppola
ATLANTA–Cramer-Krasselt has been awarded assignments by Friendship Dairies and Gainesville Regional Utilities.
Both companies are looking to move into new businesses or highly competitive regional markets.
Friendship Dairies in Jericho, N.Y., chose the Orlando, Fla., agency to promote its market expansion, first into central Florida and later other Southeast arenas. The deal was closed after months of pitches and pleas.
“We asked them over and over to give us a shot,” said Joe Bouch, director of client services at Cramer-Krasselt.
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