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Pacific Sunwear has narrowed its search for an agency of record on its $4-6 million account to Bozell, McElroy: FCB and Bates USA West, according to Carol Apkarian, client director of marketing.
The retail chain, based in Anaheim, Calif., is essentially looking at only two shops, though, as sources said Bozell, Costa Mesa, Calif., and McElroy, Newport Beach, Calif., are expected to combine their pitches as a result of last month’s merger of True North agencies Bozell and Foote, Cone & Belding.
McElroy has handled Pacific Sunwear’s creative on a project basis and is producing new work for the upcoming holiday season.
Final presentations are under way, and a decision is due by mid-October.
Agency executives referred questions to the client.
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