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Its name has been subject to various mis spell ings and mis pronun ciations during the past year. Now, Blum Ellenson is changing its name to one the agency’s principals believe might be more easily remembered: blue elephant.
The New York shop’s new moniker goes into effect today. And it may be apropos in more ways than one, as the first letters of each word in the name also serve as the first letters of executive creative director Alan Blum’s and president Richard Ellenson’s last names.
The agency was formed a year ago by the merger of Blum Network and Ellenson Group.
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