Pa. Agency Extends Fla. Ties | Adweek Pa. Agency Extends Fla. Ties | Adweek

Pa. Agency Extends Fla. Ties


Five Florida shops, each in business for 15 years or more, will change their names today per several acquisitions over the last two years by Hallmark/Tassone, an agency in Pittsburgh.
Hallmark/Tassone already had an equity stake in Tampa, Fla.-based Pearson, Thomas/Hallmark last year when it expanded its ties to Winner Koenig & Associates, also in Tampa, and Frailey & Wilson of Orlando, Fla. [Adweek, Feb. 19, 1997].
Since then, Richard Sibley Advertising in Orlando was brought in under Frailey & Wilson/Hallmark's aegis. More recently, Tampa's Altman Meder Lawrence Hill joined the Tampa Hallmark/Tassone group.
As of today, the 15-person Orlando office as well as the Tampa operation of 35 staffers will be known simply as Hallmark/Tassone (H/T).
Executives at the two Florida offices said expanded resources have helped them pull in new business.
"We'd reached a limit with the kinds of accounts that were willing to work with a 15-person firm," said Michael Winner, president and chief executive officer of H/T in Tampa. A team effort with Pittsburgh personnel, however, recently landed the Tampa office a GTE assignment.
Ann Altman, previously president of Altman Meder Lawrence Hill, was named executive vice president of H/T in Tampa, while Michael Thomas, whose Pearson Thomas firm was H/T's first acquisition, becomes chairman emeritus.
Barbara Koenig joined Frailey & Wilson/Hallmark last year after 10 years as president of Tampa's Winner Koenig & Associates; she is now president of H/T in Orlando. Fred Frailey and David Wilson become vice chairmen. Since its affiliation with H/T, the Orlando shop has snared the Disney Vacation Club and Ruby Lake Ranch accounts.
H/T reports $83 million in total billings and 119 staffers across all three offices.