Five Florida shops, each in business for 15 years or more, will change their names today per several acquisitions over the last two years by Hallmark/Tassone, an agency in Pittsburgh.
Hallmark/Tassone already had an equity stake in Tampa, Fla.-based Pearson, Thomas/Hallmark last year when it expanded its ties to Winner Koenig & Associates, also in Tampa, and Frailey & Wilson of Orlando, Fla. [Adweek, Feb. 19, 1997].
Since then, Richard Sibley Advertising in Orlando was brought in under Frailey & Wilson/Hallmark's aegis. More recently, Tampa's Altman Meder Lawrence Hill joined the Tampa Hallmark/Tassone group.
As of today, the 15-person Orlando office as well as the Tampa operation of 35 staffers will be known simply as Hallmark/Tassone (H/T).
Executives at the two Florida offices said expanded resources have helped them pull in new business.
"We'd reached a limit with the kinds of accounts that were willing to work with a 15-person firm," said Michael Winner, president and chief executive officer of H/T in Tampa. A team effort with Pittsburgh personnel, however, recently landed the Tampa office a GTE assignment.
Ann Altman, previously president of Altman Meder Lawrence Hill, was named executive vice president of H/T in Tampa, while Michael Thomas, whose Pearson Thomas firm was H/T's first acquisition, becomes chairman emeritus.
Barbara Koenig joined Frailey & Wilson/Hallmark last year after 10 years as president of Tampa's Winner Koenig & Associates; she is now president of H/T in Orlando. Fred Frailey and David Wilson become vice chairmen. Since its affiliation with H/T, the Orlando shop has snared the Disney Vacation Club and Ruby Lake Ranch accounts.
H/T reports $83 million in total billings and 119 staffers across all three offices.