OXFORD HEALTH PLANS

Fashion victims need healthcare, too, and Oxford stands ready to provide it. This ad deftly combines practical information with a tacit promise: Oxford will cure you, not judge you. The truth is, our medical problems are often self-inflicted—through gluttony, sloth and other sins. Part of the discomfort people feel in getting medical treatment is a fear (often well-founded) that they’ll get a lecture about their unsalubrious ways. Alluding to the owner of this high-heeled footgear as a deserving candidate for chiropractic attention, the ad makes Oxford seem amiably uncritical.