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Dot.com Expected to Decide Within a Week
BOSTON–Half.com is publicly being secretive about the type of e-commerce service it plans to offer, but not with the three shops chasing its ad account.
The finalists for the $15-25 million account are Odiorne Wilde Narraway & Partners, San Francisco; Margeotes/
Fertitta + Partners, New York, and Partners & Simons, Boston, according to sources.
The 4-month-old Philadelphia-based startup, whose Web site goes live in January, initially met with a dozen agencies, including Boston shops Pagano Schenck & Kay and Heater Advertising.
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