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Sneakers have long been a product mass-produced by large corporations, but Customatix.com is trying to give them some personality.
An upcoming campaign by San Francisco agency Odiorne Wilde Narraway & Partners hypes the new company, which allows consumers to design and order their own personalized pairs of athletic footwear or boots online.
The only obstacle for the agency: working under what officials there described as “a Blair Witch kind of budget.” So the agency is starting with a modest print, guerrilla marketing and Internet campaign that’s anchored by an anti-corporate message.
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