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Odiorne Wilde Narraway & Partners has been awarded the estimated $1-2 million account of Moonstone Mountain Equipment Co. The agency will launch a print campaign for the Arcata, Calif., client in consumer and trade magazines this summer.
The win followed a short review of several undisclosed California-based agencies. The agency got an opportunity to pitch the business by cold-calling Moonstone executives, said agency president Wayne Buder.
“We were interested in doing work in this category, so we sent off a letter to [Moonstone president] Ed Schmults and said, ‘Here’s what we can do for you,'” said Buder.
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