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We’ve seen talking lizards, sturdy pink bunnies and Spanish-speaking Chihuahuas. Meet the latest spokes thing: a wisecracking, profane sham rock.
A character called “Happy Go Lucky” stars in 11 TV spots rolling out for Lucky Brand Dungarees. The ads, which mark the client’s first appearance on TV, are from Odiorne Wilde Narraway & Partners, San Francisco, which was named lead agency on the $10 million account this year after a review.
“We wanted to create a branding campaign, not fashion ads,” agency chairman Jeff Odiorne said.
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