OWN&P Plans TV for Lucky Brand

Following a hotly contested review, Odiorne Wilde Narraway & Partners is preparing to send Lucky Brand Dungarees back to school.

The San Francisco shop edged out nine rivals for the $7-10 million account, and will unveil the client’s first-ever TV campaign this fall. While the brand’s profile may be rising, OWN&P chairman Jeff Odiorne said its image is likely to remain largely intact.

“It’s a pretty cool brand on its own,” he said. “We wouldn’t want to stop the momentum they’ve built.”

The Los Angeles-based denim and sportswear maker has mostly relied on an in-house ad team.