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Doner expects to launch a campaign for Owens Corning early next year that will herald a new position for the company as a provider of services rather than a maker of building materials.
The Toledo, Ohio, company last week consolidated its $30-40 million ad account at the Southfield, Mich., shop after a six-month review.
Other finalists in the review included Fahlgren, Toledo, which had been the company’s lead agency; Juhl Marketing Communications, Mishawaka, Ind., which handled business-to-business; Mitchell & Co.,
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