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Giant Step, a Chicago-based i-shop, has launched a redesigned site for Maytag, one of the first companies to develop a corporate Web site.
The latest Maytag.com couples new user research with consumer data accumulated during six years online. A new feature called Solutions Advisor showcases the home appliance manufacturer’s broad selection and offers targeted navigation through topics related to each item.
The My Maytag section, meant to add personalization, provides access to detailed purchase, warranty and registration information – plus rebates, promotional items and wish list registries.
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