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NEW YORK LoJack has shifted its online advertising account from Hill, Holliday, Connors, Cosmopulos to Overdrive Marketing Communications as it prepares to ratchet up its search-engine marketing, the client said.
The move came without a review and was based on Overdrive’s analytical tools and its approach to negotiating pay-for-performance deals, said LoJack director of advertising and marketing communications Sarah Montague. While Boston-based Overdrive will focus primarily on search-engine marketing, it also will create online advertising for the stolen vehicle recovery technology provider.
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